Hi, I’m Kogi Ko, a Product Design Lead.

As an AI-enthusiastic person, I'm passionate about crafting magical and simple experiences for users and solving tough problems for both customers and the business.

Over time, I've honed a management approach named "GOT A DR.πŸ‘¨πŸΌβ€βš•οΈ" Learn more

 
 

Design Case Studies

Spenmo . Utilized agile design thinking to resolve huge ambiguity

As the UX Lead at Spenmo, a Fintech company that automated expenditure processes, I enabled the team to be customer-centric by driving user research and facilitating the product roadmap.

Web / App / Saas / B2B / 2022 - 2023

FairPrice . New onboarding to tackle 50% drop-off rate

I partnered with the Product Manager to solve the high drop-off rate with a new onboarding.

App / E-commerce / O2O / B2C / 2021 - 2022

Alipay . Localizing and closing the cultural gap with 20+ collaborators led to 11% growth

Under a customer-centric approach, I led a team of 6 to iterate the home screen and localize the experience from China to the Hong Kong market, resulting in considerable growth in user acquisition and mobile app traffic.

App / Payment / Fintech / B2C / 2018-2019

FairPrice . A new in-store shopping journey led to 10x growth

I led the UX strategy to develop a new customer journey for in-store shopping, resulting in significant growth in mobile app traffic and motivating customers to spend more.

App / E-commerce / O2O / B2C / 2021 - 2022

Scan & Go . Shopping fun unlocked 12% Growth

I partnered with the Marketing Team and Product Manager to define a fun experience for in-store shopping.

App / E-commerce / O2O / B2C / 2021

MyMM . Minimal effort raised metrics by 34%

As the Senior UX Designer at MyMM, a mobile app that sold affordable luxury fashion products from Hong Kong to China, I iterated the product via small changes and resulting in higher user engagement.

App / E-commerce / B2C / 2015-2017